Your company knowledge base is a fantastic way to market your company in this late age of advertising and marketing. It’s all part of going for the soft sell, sharing your knowledge with potential customers in exchange for their attention.
Topic-based authoring is a modular approach to content creation focusing on documenting particular tasks, and it’s particularly suited to software products.
You should view your self-service content strategy in the same way you would your normal content marketing strategy, and use the same techniques to define it.