No one likes sleazy marketing, except maybe those profiting from it. It’s time to leave the cheap marketing tactics behind and embrace a new form of selling.
Your company knowledge base is a fantastic way to market your company in this late age of advertising and marketing. It’s all part of going for the soft sell, sharing your knowledge with potential customers in exchange for their attention.
Topic-based authoring is a modular approach to content creation focusing on documenting particular tasks, and it’s particularly suited to software products.