Support

Customers want to do what is easiest, not what is desirable for your company. They are self-focused, and rightly so. The solution is to align your business goals with your customer’s goals, so that everybody wins.

There’s a clear connection between your self-service portal and your customer support team, and the customer is in the driving seat. The customer gets to choose.

The topic of this post is contextual help: help that is provided to your users in the context that they need it, without requiring them to switch between tools to find help.

Proactive customer service is going beyond aiming for customer satisfaction, and instead focusing on customer delight: customers really are number one. It’s the difference between having an ordinary customer experience, and an extraordinary one.

From saving money to satisfying your customers, here are eight reasons why you need a self-service customer support knowledge base.

We take you through the major benefits of having a customer-facing knowledge base as part of your customer support strategy.