So many brands get it wrong. We’ll go into the reasons why in this post, and discuss a short history of customer choice in relation to Software as a Service (SaaS).
Even if you think it doesn’t matter if you make life difficult for your customers, you should actually try to make their lives easier because your business will improve.
You should view your self-service content strategy in the same way you would your normal content marketing strategy, and use the same techniques to define it.