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Even if you think it doesn’t matter if you make life difficult for your customers, you should actually try to make their lives easier because your business will improve.

You should view your self-service content strategy in the same way you would your normal content marketing strategy, and use the same techniques to define it.

We interviewed Kelly O’Brien, Self-Service Content Manager at Kayako. We took the liberty of asking her all about self-service and documentation.

We’re thrilled to announce that we’ve been featured on B2B software review website FinancesOnline, which is one of the most popular business review directories on the web.

Build a dynamic and sustainable Content Marketing Strategy by leveraging your company knowledge to create Authority and Conversion content.

Color is hugely important in orienting your users when they come to your knowledge base. Learn how to use it effectively.