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We interviewed Angie Seaman, the Head of Customer Engagement and Enablement at Salsify, a company that sells product content management software.

So many brands get it wrong. We’ll go into the reasons why in this post, and discuss a short history of customer choice in relation to Software as a Service (SaaS).

We interviewed Bri Hillmer. Bri is Documentation Coordinator at SurveyGizmo, a platform for data collection.

Learn about technical writing and software documentation in the work of SaaS.

Learn about Write the Docs, a community for all people who care about software documentation.

Even if you think it doesn’t matter if you make life difficult for your customers, you should actually try to make their lives easier because your business will improve.