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Knowledge is now the most valuable asset of a business. The knowledge economy is often considered a buzzword but it should be better understood by businesses who want to get ahead of the curve.

Learn about the Every Page is Page One and how it applies to online documentation.

No one likes sleazy marketing, except maybe those profiting from it. It’s time to leave the cheap marketing tactics behind and embrace a new form of selling.

Your company knowledge base is a fantastic way to market your company in this late age of advertising and marketing. It’s all part of going for the soft sell, sharing your knowledge with potential customers in exchange for their attention.

Topic-based authoring is a modular approach to content creation focusing on documenting particular tasks, and it’s particularly suited to software products.

We came up with these 12 content marketing guidelines to help ensure that more content is high quality, and helpful to audiences.